Relationship marketing: Its key role in entrepreneurship

Long Range Planning

Volumn 31, Issue 6, 1998, Pages 828-837

  Day, John ^a   Dean, Aftab Ahmed ^b   Reynolds, Paul L ^a  

^a UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

^b LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1142271740     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0024-6301(98)80019-8     Document Type: Article

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