“Teach ten thousand stars how not to dance”: A survey of alternative ontologies in marketing research

Qualitative Market Research: An International Journal

Volumn 4, Issue 4, 2001, Pages 224-234

  Chung, ed ^a   Alagaratnam, Stephen ^b  

^a ST NORBERT COLLEGE   (United States)

^b YORK UNIVERSITY   (Canada)

Author keywords

Marketing; Philosophy; Research; Science

Indexed keywords

EID: 84986172378     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005903     Document Type: Review

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