The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation

Journal of Business Research

Volumn 60, Issue 8, 2007, Pages 868-875

  Jager, Wander ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Consumer behavior; Market dynamics; Marketing; Social simulation

Indexed keywords

EID: 34249977248     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.02.003     Document Type: Article

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