Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

Asia Pacific Journal of Marketing and Logistics

Volumn 25, Issue 2, 2013, Pages 225-248

  Tingchi Liu, Matthew ^a   Brock, James L ^b   Cheng Shi, Gui ^c   Chu, Rongwei ^d   Tseng, Ting Hsiang ^e  

^a UNIVERSITY OF MACAU   (Macao)

^b PACIFIC LUTHERAN UNIVERSITY   (United States)

^c MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Macao)

^d FUDAN UNIVERSITY   (China)

^e FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Attitude; China; Chinese consumers; Consumer behaviour; Electronic commerce; Group behaviour; Group buying behaviour; Online; Perceived benefit; Perceived risk; Purchase intention; Trust to initiator

Indexed keywords

EID: 84977601605     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851311314031     Document Type: Article

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