Retail bargaining behaviour of American and Chinese customers

European Journal of Marketing

Volumn 34, Issue 1-2, 2000, Pages 190-206

  Lee, Don Y ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Bargaining; Consumer behaviour; Consumer marketing; National cultures; Retail trade

Indexed keywords

EID: 33749461636     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010306287     Document Type: Article

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