A shopping orientation segmentation of French consumers: Implications for catalog marketing

Journal of Interactive Marketing

Volumn 12, Issue 4, 1998, Pages 34-46

  Gehrt, Kenneth C ^a   Shim, Soyeon ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1842762143     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(199823)12:4<34::AID-DIR4>3.0.CO;2-O     Document Type: Article

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