An integrated model of influential antecedents of online shopping initial trust: Empirical evidence in a low-trust environment

Journal of International Consumer Marketing

Volumn 22, Issue 2, 2010, Pages 147-167

  Zhou, Ming ^a   Tian, Ding ^a  

^a HUBEI UNIVERSITY   (China)

Author keywords

Influential antecedents; Initial trust; Low trust environment; Online shopping; Trusting beliefs; Trusting intentions

Indexed keywords

EID: 77951433507     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530903476212     Document Type: Article

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