The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising

Computers in Human Behavior

Volumn 62, Issue , 2016, Pages 689-702

  Ham, Chang Dae ^a   Nelson, Michelle R ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Benefit harm assessment; Online behavioral advertising; Persuasion knowledge; Third person perception

Indexed keywords

BEHAVIORAL RESEARCH; HUMAN COMPUTER INTERACTION;

BENEFIT-HARM ASSESSMENT; INTERNET USERS; ONLINE BEHAVIORAL ADVERTISINGS; OUTCOME MEASURES; PERSUASION KNOWLEDGE; POTENTIAL BENEFITS; POTENTIAL HARM; PRIVACY INFRINGEMENT;

MARKETING;

ADVERTISING; EXPERIMENTAL MODEL; HUMAN; PERCEPTION; PERSUASIVE COMMUNICATION;

EID: 84968813388     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2016.03.076     Document Type: Article

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