Exploring a link between the third-person effect and the theory of reasoned action: Beneficial ads and social expectations

American Behavioral Scientist

Volumn 52, Issue 2, 2008, Pages 208-224

  Golan, Guy J ^a   Banning, Stephen A ^b  

^a SETON HALL UNIVERSITY   (United States)

^b BRADLEY UNIVERSITY   (United States)

Author keywords

Behavioral component; Political advertising; Public service announcements; Theory of reasoned action; Third person effect

Indexed keywords

EID: 50849126028     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764208321352     Document Type: Article

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