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Volumn 34, Issue 1, 2007, Pages 25-52

Presumed influence of DTC prescription drug advertising: Do experts and novices think differently?

Author keywords

DTC prescription drug advertising; Experts; Knowledge; Presumed influence; Third person effect

Indexed keywords


EID: 33846004811     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650206296080     Document Type: Article
Times cited : (30)

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