Taking the target's perspective: The persuasion knowledge model

Social Psychology of Consumer Behavior

Volumn , Issue , 2008, Pages 297-316

  Kirmani, Amna ^a   Campbell, Margaret C ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904776063     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781441605283     Document Type: Chapter

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