Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

Journal of Advertising

Volumn 38, Issue 4, 2009, Pages 63-77

  Okazaki, Shintaro ^a   Li, Hairong ^b   Hirose, Morikazu ^c  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c Tokyo Fuji University   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70749133261     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380405     Document Type: Article

References (62)

1. Bagozzi, Richard P., and Youjae Yi (1988), "On Evaluation of Structural Equations Models," Journal of the Academy of Marketing Science, 16 (1), 74-94.
2. Barnes, Stuart J., and Sid L. Huff (2003), "Rising Sun: i-mode and the Wireless Internet," Communications of the ACM, 46 (11), 79-84.
3. Bart, Yakov, Shankar Venkatesh, Sultan Fareena, and L. Urban Glen (2005), "Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study," Journal of Marketing, 69 (October), 133.
4. Barwise, Patrick, and Colin Strong (2002), "Permission-Based Mobile Advertising," Journal of Interactive Marketing, 16 (1), 14-24.
5. Business Monitor International (2008), Japan Telecommunications Report Q3 2008, London.
6. Camerer, Colin F. (2003), "Psychology and Economics: Enhanced: Strategizing in the Brain," Science, 300 (5626), 1673-1675.
7. Chen, Jengchung V., William Ross, and Shaoyu F. Huang (2008), "Privacy, Trust, and Justice Considerations for Location- Based Mobile Telecommunication Services," Info, 10 (4), 30-45.
8. Chin, Wynne W. (1998), "The Partial Least Squares Approach for Structural Equation Modeling," in Modern Methods for Business Research, George A. Marcoulides, ed., Hillsdale, NJ: Lawrence Erlbaum, 295-336.
9. ---, Barbara L. Marcolin, and Peter R. Newsted (2003), "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, 14 (2), 189-217.
10. Cho, Chang-Hoan, and Hongsik John Cheon (2004), "Why Do People Avoid Advertising on the Internet?" Journal of Advertising, 33 (4), 89-97.
11. Cloudmark 2008. Mobile Operators Brace for Global Surge in Mobile Messaging Abuse" (February 11), available at www .marketwire.com/mw/rel-us- print.jsp?id=819426 (accessed March 28, 2008)
12. CNET.co.uk (2006), "Mobile Spam Spells Trouble for Text-Based Ads" (November 16), available at http://news.cnet.co.uk/mobiles/0,39029678, 49285278,00.htm (accessed April 4, 2008).
13. Corbin, Kenneth (2008), "Will Mobile Ads Finally Get Their Due?" Internet News (May 7), available at www.internetnews.com/mobility/ article.php/3745286 (accessed August 12, 2008).
14. Diamantopoulos, Adamantios, and Heidi M. Winklhofer (2001), "Index Construction with Formative Indicators: An Alternative to Scale Development," Journal of Marketing Research, 38 (May), 269-277.
15. Dinev, Tamara, and Paul Hart (2004), "Internet Privacy Concerns and Their Antecedents: Measurement Validity and a Regression Model," Behaviour and Information Technology, 23 (6), 413-422.
16. Dou, Xue, and Hairong Li (2008), "Creative Use of QR Codes in Consumer Communication," International Journal of Mobile Marketing, 3 (2), 61-67.
17. Falk, R. Frank, and Nancy B. Miller (1992), A Primer for Soft Modeling, Akron, OH: University of Akron Press.
18. Fuller, Mark A., Mark A. Serva, and John Skip Benamati (2007), "Seeing Is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision Making," Decision Sciences, 38 (4), 675.
19. Golembiewski, Robert T., and Mark McConkie (1975), "The Centrality of Interpersonal Trust in Group Processes," in Theories of Group Processes, Cary L. Cooper, ed., New York: Wiley, 131-185.
20. Gupta, Anil K., and J. Lad Lawrence (1983), "Industry Self- Regulation: An Economic, Organizational, and Political Analysis," Academy of Management Review, 8 (3), 416-425.
21. Hägerstrand, Torsten (1975), "Space, Time and Human Conditions," in Dynamic Allocation of Urban Space, A. Karlqvist, L. Lundquist, and F. Snickars, eds., Farnborough, UK: Saxon House, 3-14.
22. Hair, Joseph F., William C. Black, Barry J. Babin, Rolph E. Anderson, and Ronald L. Tatham (2006), Multivariate Data Analysis, Upper Saddle River, NJ: Prentice Hall.
23. Hawkins, Delbert L., Roger J. Best, and Kenneth A. Coney (2001), Consumer Behavior: Building Marketing Strategy, 8th ed., New York: McGraw-Hill.
24. Hulland, John S. (1999), "Use of Partial Least Square (PLS) in Strategic Management Research: A Review of Four Recent Studies," Strategic Management Journal, 20 (2), 195-204.
25. Jarvenpaa, Sirkka L., Noam Tractinsky, and Lauri Saarinen (1999), "Consumer Trust in an Internet Store: A Cross-Cultural Validation," Journal of Computer-Mediated Communication, 5 (2), available at www.ascusc.org/jcms/v015/issue2/jarvenpaa .html (accessed June 2, 2008).
26. Macneil, Ian R. (1974), "The Many Futures of Contracts," Southern California Law Review, 47 (3), 691-816.
27. --- (1980), The New Social Contract, New Haven: Yale University Press.
28. Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), "Internet Users' Information Privacy Concerns (IUIPC): The Constructs, the Scale, and a Causal Model," Information Systems Research, 15 (4), 336-355.
29. Mathwick, Charla, Naresh Malhotra, and Edward Rigdon (2001), "The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An Internet and Catalog Comparison," Journal of Retailing, 78 (1), 51-60.
30. Mayer, Roger, James Davis, and F. David Schoorman (1995), "An Integrative Model of Organizational Trust," Academy of Management Review, 20 ( July), 709-734.
31. Metzger, Miriam J. (2004), "Privacy, Trust, and Disclosure: Exploring Barriers to Electronic Commerce," Journal of Computer-Mediated Communication, 9 (4), available at http://jcmc.indiana.edu/v019/issue4/metzger. html (accessed September 11, 2008).
32. Milberg, Sandra J. H., Jeff Smith, and Sandra J. Burke (2000), "Information Privacy: Corporate Management and National Regulation," Organization Science, 11 (1), 35-57.
33. Milne, George R., and Mary Ellen Gordon (1994), "Direct Mail Privacy-Effi ciency Trade-offs Within an Implied Social Contract Framework," Journal of Public Policy and Marketing, 12 (2), 206-215.
34. Ministry of Internal Affairs and Communications (2007), White Paper: Information and Communications in Japan, Information and Communication Statistics Database-Year 2005, Tokyo: Government of Japan (in Japanese).
35. --- (2008), "Policies Related to Annoying Emails Prevention," available at www.soumu.go.jp/joho-tsusin/d-syohi/m-mail.html (accessed March 1, 2008) (in Japanese).
36. Miyazaki, Anthony D., and Ana Fernandez (2000), "Internet Privacy and Security: An Examination of Online Retailer Disclosures," Journal of Public Policy and Marketing, 19 (1), 54-61.
37. Mobile Marketing Association (2008), "Consumer Best Practices Guidelines" ( July 9), available at www.mmaglobal.com/bestpractices.pdf (accessed August 21, 2008).
38. Moorman, Christine, Rohit Deshpandé, and Gerald Zaltman (1993), "Factors Affecting Trust in Market Research Relationships," Journal of Marketing, 57 ( January), 81-101.
39. Nikkei Sangyo Shinbun (Nikkei industrial journal) (2006), "Combat Spam Mail" (February 24), 3 (in Japanese).
40. Nunnally, Jum C. (1978), Psychometric Method, New York: McGraw-Hill.
41. Okazaki, Shintaro, and Charles R. Taylor (2008), "What Is SMS Advertising and Why Do Multinationals Adopt It? Answers from an Empirical Study in European Markets," Journal of Business Research, 61 (1), 4-12.
42. ---, Akihiro Katsukura, and Mamoru Nishiyama (2007), "How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall," Journal of Advertising Research, 47 (2), 165-178.
43. Pavlou, Paul A. (2003), "Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model," International Journal of Electronic Commerce, 7 (3), 101-134.
44. Petty, Ross D. (2003), "Wireless Advertising Messaging: Legal Analysis and Public Policy Issues," Journal of Public Policy and Marketing, 22 (1), 71-82.
45. Reedy, Sarah (2008), "Privacy and The Holy Grail of Mobility," Telephony, 249 (3), 24-27.
46. Rettie, Ruth, Ursula Grandcolas, and Bethan Deakins (2005), "Text Message Advertising: Response Rates and Branding Effects," Journal of Targeting, Measurement and Analysis for Marketing, 13 (4), 304-312.
47. Rifon, Nora J., Robert LaRose, and Sejung Marina Choi (2005), "Your Privacy Is Sealed: Effects of Web Privacy Seals on Trust and Personal Disclosures," Journal of Consumer Affairs, 39 (2), 339.
48. Ringle, Christian M., Sven Wende, and Alexander Will (2005), SmartPLS2.0(M3) Beta, Hamburg: Universität Hamburg, available at www.smartpls.de (accessed March 2, 2008).
49. Rose, Ellen A. (2006), "An Examination of the Concern for Information Privacy in the New Zealand Regulatory Context," Information and Management, 43 (3), 322-335.
50. Rotter, Julian B. (1971), "Generalized Expectancies for Interpersonal Trust," American Psychologist, 26, 443-452.
51. Schlosser, Ann E., Tiffany Barnett White, and Susan Lloyd (2006), "Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions," Journal of Marketing, 70 (April), 133-148.
52. Schoenbachler, Denise D., and Geoffrey L. Gordon (2002), "Trust and Customer Willingness to Provide Information in Database-Driven Relationship Marketing," Journal of Interactive Marketing, 16 (3), 2-16.
53. Sheehan, Kim Bartel, and Maria G. Hoy (1999), "Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns," Journal of Advertising, 28 (3), 37-51.
54. ---, and --- (2000), "Dimensions of Privacy Concern Among Online Consumers," Journal of Public Policy and Marketing, 19 (1), 62-73.
55. Smith, H. Jeff, Sandra J. Milberg, and Sandra J. Burke (1996), "Information Privacy: Measuring, Individuals' Concerns About Organizational Practices," MIS Quarterly, 20 (2), 167-196.
56. Stewart, Katherine J. (2003), "Trust Transfer on the World Wide Web," Organization Science, 14 (1), 5.
57. Stewart, Kathy A., and Albert H. Segars (2002), "An Empirical Examination of the Concern for Information Privacy Instrument," Information Systems Research, 13 (1), 36-49.
58. Sutherland, Ewan (2007), "The Regulation of the Quality of Service in Mobile Networks," info, 9 (6), 17-34.
59. Trend Micro (2001), "Virus and Malicious Code Protection for Wireless Devices," Trend Micro White Paper (February), available at www.digipoint.be/pdf/Trend/wireless.pdf (accessed March 2, 2008).
60. Tsang, Melody M., Shu-Chun Ho, and Ting-Peng Liang (2004), "Consumer Attitudes Toward Mobile Advertising: An Empirical Study," International Journal of Electronic Commerce, 8 (3), 65-78.
61. Webster, Jane, and Linda K. Trevino (1995), "Rational and Social Theories as Complementary Explanations of Communication Media Choices: Two Policy-Capturing Studies," Academy of Management Journal, 38 (6), 1544-1572.
62. Westin, Alan F. (1967), Privacy and Freedom, New York: Atheneum.