Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Journal of Business Research

Volumn 69, Issue 6, 2016, Pages 2040-2051

  Martin, Silvia L ^a   Javalgi, Rajshekhar Raj G ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Competitive intensity; Entrepreneurial orientation; International new ventures; Marketing capabilities; Performance

Indexed keywords

EID: 84962493920     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.10.149     Document Type: Article

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