Implicit measures in sales research

Journal of Personal Selling and Sales Management

Volumn 35, Issue 1, 2015, Pages 72-84

  Friend, Scott B ^a   Johnson, Jeff S ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Implicit Association Test (IAT); Implicit measures; Sales and sales management; Sales methodology

Indexed keywords

EID: 84957054846     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2014.977795     Document Type: Article

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