Customer value perception of organic food: cultural differences and cross-national segments

British Food Journal

Volumn 118, Issue 2, 2016, Pages 396-411

  Seegebarth, Barbara ^a   Behrens, Stefan Henrik ^b   Klarmann, Christiane ^b   Hennigs, Nadine ^b   Scribner, Lisa Luebbehusen ^c  

^a TECHNICAL UNIVERSITY OF BRAUNSCHWEIG   (Germany)

^b LEIBNIZ UNIVERSITY HANNOVER   (Germany)

^c UNIVERSITY OF NORTH CAROLINA WILMINGTON   (United States)

Author keywords

Cross national market segmentation; Customer perceived value; Food marketing; Organic food consumption

Indexed keywords

EID: 84954410387     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-07-2015-0235     Document Type: Article

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