Features contributing to the growth of ethical consumerism - a preliminary investigation

Marketing Intelligence & Planning

Volumn 14, Issue 5, 1996, Pages 5-13

  Strong, Carolyn ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumerism; Ethics; Fair trading; Green marketing; Sustainable development

Indexed keywords

EID: 84986180557     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610127518     Document Type: Article

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