Of "Likes" and "Pins": The Effects of Consumers' Attachment to Social Media

Journal of Interactive Marketing

Volumn 32, Issue , 2015, Pages 70-88

  VanMeter, Rebecca A ^a   Grisaffe, Douglas B ^b   Chonko, Lawrence B ^b  

^a BALL STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Attachment behaviors; Attachment theory; Scale development; Social media; Social media advocacy; Social media support

Indexed keywords

EID: 84953313682     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2015.09.001     Document Type: Article

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