When inter-firm relationship benefits mitigate power asymmetry

Industrial Marketing Management

Volumn 48, Issue , 2015, Pages 140-148

  Cowan, Kirsten ^a   Paswan, Audhesh K ^b   Van Steenburg, Eric ^c  

^a NEOMA BUSINESS SCHOOL   (France)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c MONTANA STATE UNIVERSITY   (United States)

Author keywords

Coercive power; Inter firm relationship; Non coercive power; Partnership benefits; Power asymmetry

Indexed keywords

EID: 84952630201     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.03.013     Document Type: Article

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