Extending trust and mutual trust in business relationships towards a synchronised trust chain in marketing channels

Management Decision

Volumn 39, Issue 6, 2001, Pages 431-440

  Svensson, Göran ^a  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Marketing channels; Relationship marketing; Trust

Indexed keywords

EID: 84986132002     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740110397479     Document Type: Article

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