Buyer and supplier attractiveness in a strategic relationship - a dyadic multiple-case study

Industrial Marketing Management

Volumn 50, Issue , 2015, Pages 128-141

  Tanskanen, Kari ^a   Aminoff, Anna ^b  

^a AALTO UNIVERSITY   (Finland)

^b VTT TECHNICAL RESEARCH CENTRE OF FINLAND   (Finland)

Author keywords

Attraction; Buyer supplier relationship; Dyadic multiple case study; Supply chain management

Indexed keywords

EID: 84952629101     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.04.011     Document Type: Article

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