An application of the investment model to buyer-seller relationships: A dyadic perspective

Journal of Marketing Theory and Practice

Volumn 15, Issue 4, 2007, Pages 335-347

  Moon, Mark A ^a   Bonney, Leff ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34848888887     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150404     Document Type: Article

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