How can business buyers attract sellers' resources?. Empirical evidence for preferred customer treatment from suppliers.

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1249-1258

  Baxter, Roger ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Customer financial attractiveness; Preferred customer treatment; Relationship; Supplier commitment; Supplier satisfaction

Indexed keywords

EID: 84870311937     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.10.009     Document Type: Article

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