The effect of buyer behaviors on preferred customer status and access to supplier technological innovation: An empirical study of supplier perceptions

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1259-1269

  Ellis, Scott C ^a   Henke Jr , John W ^b   Kull, Thomas J ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b OAKLAND UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Buyer supplier relationship; Early supplier involvement; New product development; Preferred customer; Technological innovation access

Indexed keywords

EID: 84870325667     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.10.010     Document Type: Article

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