The role of boundary spanners in the formation of customer attractiveness

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1228-1240

  Hald, Kim Sundtoft ^a  

^a Department of Operations Management ^*  (Denmark)

Author keywords

Boundary spanners; Buyer supplier relationships; Customer attractiveness; Logics of action; Supplier satisfaction

Indexed keywords

EID: 84870314267     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.10.007     Document Type: Article

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