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Visualizing·matching·generalizing: Case identification hypotheses and case-level data analysis
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Woodside A.G. Visualizing·matching·generalizing: Case identification hypotheses and case-level data analysis. Australasian Marketing Journal 2015, 23:246-258.
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Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
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Woodside A.G., Baxter R. Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers. Australasian Marketing Journal 2015, 23:96-106.
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Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies
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Woodside A.G., Dubelaar C. Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies. Journal of Advertising Research 2003, 43:78-85.
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How serious is non- response bias in advertising conversion research
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Woodside A.G., Ronkainen I.A. How serious is non- response bias in advertising conversion research. Journal of Travel Research 1977, 22:34-37.
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General theory of cultures' consequences of on international tourism behavior
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Woodside A.G., Hsu S.Y., Marshall R. General theory of cultures' consequences of on international tourism behavior. Journal of Business Research 2012, 64:785-799.
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(2012)
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Harvard Business School Press, Boston
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Zaltman G. How customers think 2003, Harvard Business School Press, Boston.
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