Visualizing{dot operator}matching{dot operator}generalizing: Case identification hypotheses and case-level data analysis

Australasian Marketing Journal

Volumn 23, Issue 3, 2015, Pages 246-258

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Behavior; Case; Empiricism; Management; Theory; Variable

Indexed keywords

EID: 84941259743     PISSN: 14413582     EISSN: 18393349     Source Type: Journal    
DOI: 10.1016/j.ausmj.2015.07.002     Document Type: Article

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