Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers

Australasian Marketing Journal

Volumn 23, Issue 2, 2015, Pages 96-106

  Woodside, Arch G ^a   Baxter, Roger ^b  

^a BOSTON COLLEGE   (United States)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Financial bond; Relationship; Resource allocation; Social bond

Indexed keywords

EID: 84937973548     PISSN: 14413582     EISSN: 18393349     Source Type: Journal    
DOI: 10.1016/j.ausmj.2015.04.004     Document Type: Article

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