The readability of marketing journals: Are award-winning articles better written?

Journal of Marketing

Volumn 72, Issue 1, 2008, Pages 108-117

  Sawyer, Alan G ^a   Laran, Juliano ^b   Xu, Jun ^b  

^a Department of Marketing ^*

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Award winning articles; Marketing journals; Path analysis; Readability

Indexed keywords

EID: 39749096701     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.1.108     Document Type: Article

References (52)