The elephant not in the room: The need for useful, actionable insights in behavioral research

Advances in Consumer Research

Volumn 40, Issue , 2012, Pages 1-4

  Inman, J Jeffrey ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84883724677     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (2)

1. Corley, Kevin G. and Dennis A. Gioia (2011), "Building Theory About Theory Building: What Constitutes a Theoretical Contribution?" Academy of Management Review, 36 (1), 12-32.
2. Lynch Jr., John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, Zeynep Gurhan-Canli (2012), "Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria," Journal of Consumer Psychology, 22 (4),473-485.