Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies

Journal of Advertising Research

Volumn 43, Issue 1, 2003, Pages 78-85

  Woodside, Arch G ^a   Dubelaar, Chris ^b  

^a BOSTON COLLEGE   (United States)

^b MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23444436806     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030095     Document Type: Review

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