Respondent inaccuracy

Journal of Advertising Research

Volumn 42, Issue 5, 2002, Pages 7-18

  Woodside, Arch G ^a   Wilson, Elizabeth J ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242586875     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-5-7-18     Document Type: Review

References (52)

1. AAKER, DAVID A. Building Strong Brands. New York, NY: Free Press, 1996.
2. ABELSON, ROBERT P., ELIZABETH F. LOFTUS, and ANTHONY G. GREENWALD. "Attempts to Improve the Accuracy of Self-Reports of Voting." In Questions About Questions, Judith M. Tanur, ed. New York, NY: Sage, 1992.
3. ARMSTRONG, J. SCOTT, and TERRY S. OVERTON. "Estimating Nonresponse Bias in Mail Surveys." Journal of Marketing Research 14, 3 (1977): 396-402.
4. ASSAEL, HENRY, and JOHN KEON. "Nonsampling vs. Sampling Errors in Survey Research." Journal of Marketing 46, 2 (1982): 114-23.
5. BANKS, SEYMOUR. Experimentation in Marketing. New York, NY: McGraw-Hill, 1965.
6. BETTMAN, JAMES R. An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley, 1979.
7. CANNELL, C. F. "Overview: Response Bias and Interviewer Variability in Surveys. In Survey Interviewing: Theory and Techniques, T. W. Reed and R. J. Stimson, eds. Winchester, MA: Allen & Unwin, 1985.
8. CLARK, HERBERT H., and MICHAEL F. SCHOBER. "Asking Questions and Influencing Answers." In Questions About Questions, J. M. Tanur, ed., New York, NY: Sage, 1992.
9. COOK, WILLIAM A. "Telescoping and Memory's Other Tricks." Journal of Advertising Research 27, 1 (1987): RC-5-8.
10. CRUTCHER, ROBERT J. "Telling What We Know: The Use of Verbal Report Methodologies in Psychological Research." Psychological Science 5, 5 (1994): 241-44.
11. DENZIN, NORMAN K. The Research Act. Englewood Cliffs, NJ: Prentice-Hall, 1989.
12. -, and YVONNA S. LINCOLN. "Introduction." In Handbook of Qualitative Research. Thousand Oaks, CA: Sage, 1994.
13. ERICSSON, K. ANDERS, and HERBERT A. SIMON. Protocol Analysis: Verbal Reports as Data. Cambridge, MA: MIT Press, 1993.
14. FAZIO, RUSSELL H., MARTHA C. POWELL, and CAROL J. WILLIAMS. "The Role of Attitude Accessibility in the Attitude-to-Behavior Process." Journal of Consumer Research 16, 4 (1989): 280-88.
15. FELDMAN, JACK M., and JOHN G. LYNCH, JR. "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior." Journal of Applied Psychology 73, 3 (1988): 421-35.
16. FERBER, ROBERT. "The Reliability of Consumer Surveys of Financial Holdings: Time Deposits." Journal of the American Statistical Association 60, 2 (1965): 148-63.
17. -, JOHN FORSYTHE, HAROLD GUTHRIE, and SCOTT E. MAYNES. "Validation of a National Survey of Consumer Financial Characteristics: Common Stock." Journal of the American Statistical Association 64, June (1969a): 415-32.
18. -, -, -, and -. "Validation of a National Survey of Consumer Characteristics: Savings Accounts." The Review of Economics and Statistics November (1969b): 436-44.
19. -, and LUCY CHIAO LEE. "Effect of Response Errors on Parameter Estimates of Models of Savings Behavior." In Control of "Error in Market Research Data," John U. Farley and John A. Howard, eds Lexington, MA: Lexington Books, 1975.
20. FULGONI, GIAN M., and GERALD J. ESKIN. "The BehaviorScan Research Facility for Studying Retail Shopping Patterns." In Patronage Behavior and Retail Management, William R. Darden and Robert F. Lusch, eds. New York, NY: North-Holland, 1983.
21. GREEN, PAUL E., and V. SRINIVASAN. "Conjoint Analysis in Marketing Research: New Developments and Directions." Journal of Marketing 54, 4 (1990): 3-19.
22. HOUSTON, MICHAEL J., and JOHN R. NEVIN. "The Effects of Source and Appeal on Mail Survey Response Patterns." Journal of Marketing Research 14, 3 (1977): 374-78.
23. HUBBARD, R., and J. SCOTT ARMSTRONG. "Replications and Extensions in Marketing: Rarely Published and Quite Contrary." International Journal of Research in Marketing 11 (1994): 233-48.
24. -, and D. E. VETTER. "An Empirical Comparison of Published Replication Research in Accounting, Economics, Finance, Management, and Marketing." Journal of Business Research 35 (1996): 153-64.
25. HUNTER, JOHN E., and FRANK L. SCHMIDT. Methods of Meta-Analysis. Newbury Park, CA: Sage, 1990.
26. JACOBY, JACOB. "Distinguished Lecture." Speech presented at the Society for Consumer Psychology, St. Petersburg, FL, February 1999.
27. KASSARJIAN, HAROLD H. "Low Involvement: A Second Look." In Advances in Consumer Research, 8, Kent B. Monroe, ed. Ann Arbor, MI: Association for Consumer Research, 1981.
28. KERLINGER, FRED N., and ELAZAR J. PEDHAZUR. Multiple Regression in Behavioral Research. New York, NY: Holt, Rinehart, and Winston, 1973.
29. LIEBERMAN, D. "Behaviorism and the Mind: A (Limited) Call for a Return to Introspection." American Psychologist 34, 2 (1979): 319-33.
30. LOFTUS, ELIZABETH F., KYLE D. SMITH, MARK R. KLINGER, and JUDITH FIELDER. "Memory and Mismemory for Health Events." In Questions About Questions, J. M. Tanur, ed. New York, NY: Sage, 1992.
31. MACINNIS, DEDORAH J., and LINDA L. PRICE. "The Role of Imagery in Information Processing: Review and Extension." Journal of Consumer Research 13, 4 (1987): 473-91.
32. MARCH, JAMES G., and ROBERT I. SUTTON. "Organizational Performance as a Dependent Variable." Organizational Science 8, 6 (1997): 698-706.
33. MCGINNIS, MICHAEL A., and CHARLES J. HOLLON. "Mail Survey Response Rate and Bias: The Effect of Home versus Work Address." Journal of Marketing Research 14, 3 (1977): 383-84.
34. NELSON, THOMAS O. "Consciousness and Metacognition." American Psychologist 51, 2 (1996): 102-16.
35. NETER, JOHN, and JOSEPH WAKSBERG. "A Study of Response Errors in Expenditures Data from Household Interviews." Journal of the American Statistical Association 59 (1964): 18-55.
36. NISBETT, R. E., and T. D. WILSON. "Telling More than We Know: Verbal Reports on Mental Processes." Psychological Review 84, 2 (1977): 231-59.
37. PAYNE, JOHN W. "Thinking Aloud: Insights into Information Processing." Psychological Science 5, 5 (1994): 241, 245-48.
38. PEARSON, ROBERT W., MICHAEL ROSS, and ROBYN M. DAWES. "Personal Recall and the Limits of Retrospective Questions in Surveys." In Questions About Questions, J. M. Tanur, ed. New York, NY: Sage, 1992.
39. PLOUS, SCOTT. The Psychology of Judgment and Decision Making. New York, NY: McGraw-Hill, 1993.
40. PODSAKOFF, PHILIP, and DENNIS W. ORGAN. "Self-Reports in Organizational Research: Problems and Prospects." Journal of Management 12, 4 (1986): 531-44.
41. RUSSO, J. EDWARD, ERIC J. JOHNSON, and DEBRA L. STEPHENS. "The Validity of Verbal Protocols." Memory & Cognition 17, 6 (1989): 759-69.
42. SCHWARZ, NORBERT. "Self-Reports: How the Questions Shape the Answers." American Psychologist 52, 2 (1999): 93-100.
43. SUDMAN, SEYMOUR, and N. M. BRADBURN. Asking Questions: A Practical Guide to Questionnaire Design. San Francisco, CA: Jossey Bass, 1973.
44. -, and ROBERT FERBER. Experiments in Obtaining Consumer Expenditures in Durable Goods by Recall Procedures. Urbana, IL: Survey Research Laboratory, University of Illinois, 1970.
45. -, ADAM FINN, and LINDA LANNOM. "The Use of Bounded Recall Procedures in Single Interviews." Public Opinion Quarterly 48, 2 (1984): 520-24.
46. TANUR, JUDITH M. Questions About Questions. New York, NY: Sage, 1992.
47. TURNER, C. K. "Don't Blame Memory for People's Faulty Reports on What Influences Their Judgments." Personality and Social Psychology Bulletin 14 (1988): 622-29.
48. TVERSKY, AMOS, and DANIEL KAHNEMAN. "Rational Choice and the Framing of Decisions." Journal of Business 59 (1986): S251-78.
49. -, and -. "The Causes of Preference Reversal." American Economic Review 80 (1990): 204-17.
50. VAN SOMEREN, MAARTEN, YVOUNEE F. BARNARD, and JOCOBIJN A. C. SANDBERG. The Think Aloud Method. London: Academic Press, 1994.
51. WEBB, E. J., D. J. CAMPBELL, R. D. SCHWARTZ, and L. SECHREST. Unobtrusive Measures: Nonreactive Research in the Social Sciences. Chicago, IL: Rand McNally, 1966.
52. WILSON, TIMOTHY D. "The Proper Protocol: Validity and Completeness of Verbal Reports." Psychological Science 5, 5 (1994): 249-52.