Ethical marketing: Singapore, Malaysia and Thailand

Ethical and Social Marketing in Asia: Incorporating Fairness Management

Volumn , Issue , 2015, Pages 55-79

  Nguyen, Bang ^a,f   Chen, Cheng Hao Steve ^b   Wu, Meng Shan Sharon ^c,d   Melewar, T C ^e  

^a RMIT UNIVERSITY VIETNAM   (Viet Nam)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^d UNIVERSITY OF LONDON   (United Kingdom)

^e MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^f EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Asia; Country branding; Ethical marketing; Ethics; Framework; Malaysia; Singapore; Thailand

Indexed keywords

EID: 84938829657     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-08-100097-7.00003-9     Document Type: Chapter

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