The impact of marketing on internal stakeholders in destination branding: The case of a musical city

Journal of Vacation Marketing

Volumn 18, Issue 2, 2012, Pages 121-133

  Kemp, Elyria ^a   Williams, Kim H ^b   Bordelon, Bridget M ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

brand commitment; destination branding; marketing; residents; stakeholders

Indexed keywords

EID: 84860190882     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712443469     Document Type: Article

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