Developing a new DMO marketing evaluation framework: The case of visit wales

Journal of Vacation Marketing

Volumn 18, Issue 1, 2012, Pages 73-89

  Morgan, Nigel ^a   Hastings, Ella ^b   Pritchard, Annette ^c  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b WELSH GOVERNMENT   (United Kingdom)

^c CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

destination brand evaluation; destination marketing organisations; innovation; key performance indicators; marketing evaluation; Wales

Indexed keywords

EID: 84856264437     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711432225     Document Type: Review

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