Country Reputation — From Measurement to Management: The Case of Liechtenstein

Corporate Reputation Review

Volumn 7, Issue 4, 2005, Pages 309-326

  Passow, Tanja ^a   Fehlmann, Rolf ^b   Grahlow, Heike ^c  

^a Enzaim Communications   (Switzerland)

^b Siemens Transit Telematic Systems   (Switzerland)

^c AO FOUNDATION   (Switzerland)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85040827308     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540229     Document Type: Article

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