Shaping exchanges, performing markets: The study of market-ing practices

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 195-218

  Araujo, Luis ^a   Kjellberg, Hans ^b  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949764609     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n11     Document Type: Chapter

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