Marketing mobile futures: Assembling constituencies and creating compelling stories for an emerging technology

Marketing Theory

Volumn 8, Issue 1, 2008, Pages 91-116

  Simakova, Elena ^a   Neyland, Daniel ^b  

^a Department of Obstetrics Gynecology   (United States)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

compelling; constituencies; mobility; RFID; stories; STS; tellable

Indexed keywords

EID: 84992812400     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593107086486     Document Type: Article

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