A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

Journal of Management

Volumn 42, Issue 1, 2016, Pages 143-173

  Mellahi, Kamel ^a   Frynas, Jędrzej George ^b   Sun, Pei ^c   Siegel, Donald ^d  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b MIDDLESEX UNIVERSITY   (United Kingdom)

^c FUDAN UNIVERSITY   (China)

^d STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

corporate political activity (CPA); corporate social responsibility (CSR); nonmarket strategy; organizational performance; theoretical integration

Indexed keywords

EID: 84949257293     PISSN: 01492063     EISSN: 15571211     Source Type: Journal    
DOI: 10.1177/0149206315617241     Document Type: Article

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