Evaluation framework for social media brand presence

Social Network Analysis and Mining

Volumn 3, Issue 4, 2013, Pages 1325-1349

  Pletikosa Cvijikj, Irena ^a   Dubach Spiegler, Erica ^a   Michahelles, Florian ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Effectiveness evaluation; Facebook; Social media analytics; Social media marketing; Social networks

Indexed keywords

COMMERCE; MARKETING;

CONTINUOUS MONITORING; EFFECTIVENESS EVALUATION; EVALUATION FRAMEWORK; FACEBOOK; MARKETING COMMUNICATIONS; SOCIAL MEDIA ANALYTICS; SOCIAL MEDIA MARKETINGS; SOCIAL MEDIA PLATFORMS;

SOCIAL NETWORKING (ONLINE);

EID: 84947288803     PISSN: 18695450     EISSN: 18695469     Source Type: Journal    
DOI: 10.1007/s13278-013-0131-y     Document Type: Article

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