Understanding social media marketing: A case study on topics, categories and sentiment on a Facebook brand page

Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011

Volumn , Issue , 2011, Pages 175-182

  Cvijikj, Irena Pletikosa ^a   Michahelles, Florian ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Facebook; opinion mining; social media marketing; social media mining

Indexed keywords

FACEBOOK; ONE-TO-ONE COMMUNICATION; OPINION MINING; SENTIMENT ANALYSIS; SOCIAL MEDIA; SOCIAL NETWORKS;

DATA MINING; MARKETING;

SOCIAL NETWORKING (ONLINE);

EID: 84860694321     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2181037.2181066     Document Type: Conference Paper

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