Consumer engagement in value co-creation: What kind of value it creates for company?

Engineering Economics

Volumn 26, Issue 4, 2015, Pages 452-460

  Piligrimiene, Zaneta ^a   Dovaliene, Aiste ^a   Virvilaite, Regina ^a  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

Author keywords

Consumer engagement; Consumer perceived value; Gamification; Value co creation; Value for company

Indexed keywords

EID: 84945255263     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: 10.5755/j01.ee.26.4.12502     Document Type: Article

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