Customer engagement in an online social platform: A conceptual model and scale development

International Conference on Information Systems 2011, ICIS 2011

Volumn 4, Issue , 2011, Pages 3105-3112

  Cheung, Christy M K ^a   Lee, Matthew K O ^b   Jin, Xiao Ling ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Absorption; Customer engagement; Dedication; Instrument development; Online communities; Social media; Vigor

Indexed keywords

CUSTOMER ENGAGEMENT; DEDICATION; INSTRUMENT DEVELOPMENT; ON-LINE COMMUNITIES; SOCIAL MEDIA; VIGOR;

ABSORPTION; INFORMATION SYSTEMS; MANAGEMENT SCIENCE; ONLINE SYSTEMS; PUBLIC RELATIONS; RESEARCH; SOCIAL NETWORKING (ONLINE);

SALES;

EID: 84884652923     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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