Customer Engagement With Tourism Brands: Scale Development and Validation

Journal of Hospitality and Tourism Research

Volumn 38, Issue 3, 2014, Pages 304-329

  So, Kevin Kam Fung ^a   King, Ceridwyn ^b   Sparks, Beverley ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

airlines; brand loyalty; brands; customer engagement; hotels; scale development

Indexed keywords

EID: 84907195184     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012451456     Document Type: Article

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