The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Journal of Retailing and Consumer Services

Volumn 16, Issue 6, 2009, Pages 502-508

  Yang, Kiseol ^a   Jolly, Laura D ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Mobile data service; Perceived value; Subjective norm

Indexed keywords

ADOPTION BEHAVIOR; CONSUMPTION BEHAVIOR; MOBILE COMMUNICATION; SERVICE SECTOR;

EID: 70349843066     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.08.005     Document Type: Article

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