Aligning the co-creation project portfolio with company strategy

Strategy and Leadership

Volumn 42, Issue 1, 2014, Pages 30-36

  DeFillippi, Robert ^a   Roser, Thorsten ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b NONE

Author keywords

Co creation portfolio; Co creation project design; Co creative communities; Continued innovation with stakeholders; Xerox P G co innovation partnership

Indexed keywords

EID: 84890362272     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/SL-10-2013-0075     Document Type: Review

References (3)

1. Roser, T., Samson, A., Humphreys, P. and Cruz-Valdivieso, E. (2009), New Pathways to Value: Co-Creating Products by Collaborating with Customers, LSE Enterprise, London.
2. Roser, T., DeFillippi, R. and Samson, A. (2013), "Managing your co-creation mix: co-creation ventures in distinctive contexts", European Business Review, Vol. 25 No. 1. pp. 20-41
3. DeFillippi, R., Dumas, C. and Bhatia, S. (forthcoming), "Genesis and evolution of the Xerox P&G co-innovation partnership: lessons learned", in Culpan, R. (ed.), Open Innovation Through Strategic Alliances, Palgrave-MacMillan Publisher, New York, NY.