Effectiveness of corporate social media activities in increasing relational outcomes

Information and Management

Volumn 52, Issue 7, 2015, Pages 824-839

  Risius, Marten ^a   Beck, Roman ^b  

^a GOETHE UNIVERSITY   (Germany)

^b IT UNIVERSITY OF COPENHAGEN   (Denmark)

Author keywords

Attitudinal loyalty; Corporate social media management; Social media analytics; Social media management strategy; Twitter; Word of mouth

Indexed keywords

SOCIAL NETWORKING (ONLINE);

ATTITUDINAL LOYALTY; SOCIAL MEDIA; SOCIAL MEDIA ANALYTICS; TWITTER; WORD OF MOUTH;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84942293156     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2015.06.004     Document Type: Article

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