Corporate twitter channels: The impact of engagement and informedness on corporate reputation

International Journal of Electronic Commerce

Volumn 18, Issue 2, 2013, Pages 97-126

  Li, Ting ^a   Berens, Guido ^a   De Maertelaere, Maikel ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b and Telecom   (Netherlands)

Author keywords

Corporate microblogs; Corporate reputation; Corporate Twitter use; Credibility; Engagement; Informedness; Social influence; Social media; Twitter

Indexed keywords

EID: 84898448993     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180204     Document Type: Article

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