Nigeria in transition: Acculturation to global consumer culture

Journal of Consumer Marketing

Volumn 30, Issue 6, 2013, Pages 493-508

  Lysonski, Steven ^a   Durvasula, Srinivas ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

Consumer acculturation; Ethnocentrism; Global; Materialism; Nigeria

Indexed keywords

EID: 84886792280     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-07-2013-0626     Document Type: Article

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