Cross-cultural and cross-national consumer research in the global economy of the twenty-first century

Journal of International Consumer Marketing

Volumn 23, Issue 3-4, 2011, Pages 167-180

  Manrai, Lalita A ^a   Manrai, Ajay K ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

Conceptual model; Consumer behavior; Consumer's cultural orientations; Cross cultural; Cross national; Globalization

Indexed keywords

EID: 79960498474     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.578056     Document Type: Article

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