From demand elasticity to market plasticity: A market approach for developing revenue management strategies in tourism

Journal of Travel and Tourism Marketing

Volumn 32, Issue 7, 2015, Pages 812-834

  Sigala, Marianna ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Change; Internet; Learning with the market; Market driven strategies; Market driving strategies; Market evolution; Market formation; Market plasticity; Revenue management; Strategy; Tourism

Indexed keywords

EID: 84939824225     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2015.1063801     Document Type: Article

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